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Engagement

Creating a promotion and campaign tracking

Every field on the New promotion form, including campaign tracking.

Promotion content

FieldGuidance
HeadlineUp to 120 characters. Keep it short so it fits the Home hero card.
BodyOne sentence
Button labelUp to 40 characters. The call to action, for example "See offers".
Pill textUp to 20 characters, for example "Ends 31 Aug". Home hero placement only.
Link URLAn https page you control or are authorised to link to. It opens inside the app.

The live preview on the right shows the banner on the driver's Home screen as you type.

Campaign tracking

When switched on, the portal adds the utm_source, utm_medium and utm_campaign values you enter to the link.

ParameterExamplePurpose
utm_sourcedriver_appIdentifies the Driver App as the source
utm_mediumin_app_promoIdentifies an in-app promotion
utm_campaignwinter_charging_2026Your campaign name

The Final link, with the values added, is shown so you can check it before saving. Views are counted in the portal.

Appearance and audience

FieldOptions
Banner colourSwatches; choose one that reads well against your screen background
PlacementHome hero, the large card at the top of Home under "Special offer", or Insights card, under "Insights for you"
Who sees itTick the brands. Each shows its driver count.
WhenStart and end dates

Procedure

  1. On Promotions, choose Create promotion.
  2. Enter the headline, body, button label, pill text and link. Check the preview.
  3. If your marketing team wants attribution, switch on Campaign tracking and adjust the values. Copy the final link for their records.
  4. Choose the colour and placement, tick the brands, and set the dates.
  5. Accept the content policy and choose Publish to app, or Schedule promotion when the start date is in the future. Save as draft keeps it to finish later.
  6. On Promotions, drag it into position and choose Publish order.

Note: A push announcing a promotion uses the Promotional type, which starts off for drivers, so most drivers will not get the push. The banner still shows to everyone in the audience.

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